Engagex commercial prospecting
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Even more significantly, embedding a video in an email increased the email’s conversion rate by an average of 21 percent over using a static image alone.īetter still, those improved engagement benefits have the opportunity to play out over and over with other potential contacts should your contact forward your email around their organization. Just including the word “video” in an email subject line has proven to increase click-thru rates by 7-13 percent. Here’s how: Using video in your initial outreach and introduction.Īdding video is a great way to improve the performance of your prospecting emails. And they can track leads more effectively as they progress through the funnel. They can communicate with prospects in a more compelling way. With video, your reps can stand out from the competition in their initial prospecting efforts. Increasingly, organizations are turning to video prospecting to accomplish their sales goals. Using Video Prospecting To Build A Fuller Sales Funnel But with the right tools, your reps can also help fill the top of the sales funnel with high-value prospects and move those prospects through the pipeline more quickly. They prepare your reps to communicate your value proposition, address incoming questions and concerns, and ultimately drive top-line growth.īut modern sales enablement doesn’t stop at developing your people - it can help you develop your new business prospects as well.Īttracting the right prospects often begins with the marketing department.
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Onboarding and training are critical elements of your sales enablement program.